By colin November 4th, 2008
Yesterday, the "Yes on Prop 8" campaign, which aims to eliminate the ability of same sex couples to get married in the state of California, managed to hijack all of Gaywheels.com's ad space. Publisher Joe LaMuraglia quickly issued a statement condemning the action, and acted quickly to block www.protectmarriage.com from posting any further advertisements on his site.
Explained LaMuraglia, "we do our best to remain neutral when it comes to politics." He said that his site's mission is to encourage users to spend money on gay-friendly companies, not to take political sides or preach viewpoints to site visitors: "consumers come to Gaywheels.com to read about cars and trucks, not to be bombarded with ads about politics."
Gaywheels.com apologizes about the brief snafu, especially to visitors from the state of California who might have been offended. LaMuraglia again clarified that the ads "in no way" reflect Gaywheels.com's political leanings, as well as being "diametrically opposed" to the site's value system.
The gay-targeted Web site will be investigating how their ad space was temporarily hijacked, and will take any necessary legal action pending the results of the investigation. LaMuraglia ended his statement with a zinger, musing as to whether the "Yes on Prop 8" campaign's expenditure on a gay-centric Web site was "a sign of stupidity or desperation."--Colin Mathews
Tuesday, November 4, 2008
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